Regression equation obtained: Y = 38,315 + 0,044 X1 + 0,076 X2 + 0,406X3 + 0,269 X4 + 0,067 X5, which means there is a positive effect between the big five personality traits toward consumerstrust for shopping in online shop with the value F = 4,618 p = 0,001 < 0.05 (significant). The result showed, there is significant effect between the big five personality traits towardconsumers trust for shopping in online shop. The instrument consisted of two scales: consumers trust and scaleof big five personality traits. The samples were selectedusing a nonprobability accidental sampling method. Theresearch conducted at july 2013 employed quantitative approach with the regression analysis. The study included 120 subjects who ever did shopping in online shop and and lived in Jakarta. This study investigated the influence of the interaction between personality traits and consumer trust in onlineshopping behavior.
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